The competitiveness of technologies, products and services is just one of the factors that have to be kept in mind during the internationalisation process.
Company- and management structures, asset reserves, strategic adjustment, business models, marketing and controlling – all these elements need to be rigorously geared towards the new requirements. Furthermore, an in-depth knowledge of the various markets, of your competitors, of the technical standards and approval regulations, and of the legal requirements and the tax framework is needed.
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